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Freelance Social Media Management 101: The Ultimate Guide

Do you want to work from home and help small businesses grow their social media presence? If so, becoming a freelance Social Media Management may be the perfect career for you! This guide will teach you everything you need to know about becoming a social media manager, including how to find clients, what services to offer, and how to create a portfolio. We will also discuss the importance of digital marketing and some tips on how to stand out in this competitive field. Are you ready to start your new career? Let’s get started!

 What is a freelance social media management, manager ?

Freelance social media managers are online professionals who manage and create content for social media accounts. A social media manager’s job is to grow a company or brand’s presence on social media platforms such as Facebook, Twitter, and Instagram. Which usually results in increased online visibility and business growth.

Most social media managers work freelance, meaning they are self-employed and work with multiple clients. This allows them to choose the clients they work with and set their schedules.

 What does a freelance social media manager do?

 A freelance social media manager’s responsibilities vary depending on the popularity and size of the company, influencer, or brand. For small businesses, a freelance social media manager may be responsible for creating and posting all content, managing all accounts, and engaging with customers or clients.

For influencers, a freelance social media manager may be responsible for helping with marketing plans and day-to-day content management. This can include creating social media posts, curating relevant content, analyzing analytics, and engaging with followers.

For larger businesses or brands, a freelance social media manager may only be responsible for content creation, or they may manage a team of account managers. The size and scope of the freelance social media manager’s role will depend on the specific needs of the company, brand, or influencer.

Some common responsibilities of a freelance social media manager include:

– Creating and curating engaging social media content

– Scheduling and publishing posts

– Growing followers and engagement

– analyzing data and metrics

– Generating leads and sales

– Customer service

-Researching and staying up-to-date on social media trends

Social Media Management - handy hubb


How to become a freelance social media manager


There are a number of things you need to do before becoming a freelance social media manager. Here’s a list of what you need to do:


  1. First, you need to identify your niche and understand your target audience and what trends are popular within that demographic. Without this crucial information, you’ll struggle to create content that resonates with your audience.


  1. Next, you need to create a portfolio that showcases your skills and experience. This will be vital in convincing potential clients to hire you. Make sure to include a mix of different content types, such as blog posts, infographics, images, and videos.


  1. Join slack, or Facebook groups related to your niche and introduce yourself. These groups are filled with talented professionals sharing marketing tips and strategies.


  1. Look for online courses that teach you the ropes of social media marketing. These courses will give you the practical skills you need to succeed in the field.


Skills associated with freelancer social media management:

Social media managers are typically skilled in graphic design, copywriting, and marketing. But most importantly, they have an in-depth understanding of how social media works and how to use it effectively to help their clients achieve their goals.

Here are some critical skills you’ll need to succeed as a freelance social media manager:

-Graphic design skills

-Marketing know-how

-Understanding the latest social media platforms and trends

-Communication and organizational skills

-Time management skills




These are just a few of the skills you’ll need to succeed as a freelance social media manager but make sure to research and stay up-to-date on the latest tips, strategies, and trends to give yourself a foot up on the competition.

Social Media Management - handy hubb

How much do freelance social media managers make?


This is a question that freelancers often ask. And the answer, like most things in freelancing, is that it depends on several factors. These factors include the location where you’re offering your services, your experience, and the type of work you’re doing.

However, the average hourly rate for a freelance social media manager in the United States ranges between $15-$60 per hour. This is equivalent to $1500 weekly, $5969.00 monthly, and $71,628 annually.

Hourly rates for a freelance social media manager in different countries:

Australia – $30 to $80 AUD per hour

Canada – $35 to $75 CAD per hour

United Kingdom – £25 to £50 GBP per hour

United States – $15-$60 USD per hour

The hourly rate for a freelance social media manager will also vary depending on the type of work you’re doing. For instance, if you’re managing someone’s social media accounts and posting content, you’ll likely be on the lower end of the pay scale. However, you can expect to be paid more if you’re also responsible for creating and executing social media campaigns.

Furthermore, if you’re just starting out, you should consider charging less for your services to build up your portfolio and attract clients. Subsequently, once you have more experience, you can start charging more.

Social Media Management - handy hubb


How to find freelance social media jobs for social media management:

 There are a few ways to find freelance jobs for social media management. You can look on popular job boards and contact businesses or influencers directly through social media.

Here are some popular job boards for finding social media management jobs:

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Applying for internships or entry-level jobs is also a good idea to get your foot in the door. Once you have some experience, you can strike out on your own and start your freelance business.

Social Media Management - handy hubb


Pros and cons of being a social media manager:

 Like any job, freelance social media management has its pros and cons. Here are a few things to consider before taking on any freelance work:



You can :

-work from home or anywhere in the world.

-have the freedom to choose your clients and projects.

-set your hours and work as little or as much as you want.

– get to be creative and use your imagination.

-learn a lot about different businesses and industries.



You may:

-have to work long hours, evenings, and weekends.

– to deal with demanding clients.

– a lot of job security.

– a lot of money starting.


As you can see, there are both pros and cons to being a freelance social media manager. It’s essential to weigh all the factors before taking on any projects.


Social Media Management - handy hubb

Additionally, if you’re contemplating a career as a freelance social media manager or are already engaged in the profession, this guide is designed with you in mind.

We’ve gathered invaluable insights and advice from accomplished freelance social media managers to help you thrive in this rapidly evolving industry.

Here’s a tip from successful freelance social media managers:

– Begin by conducting research and analyzing case studies on businesses in your industry that are thriving and have established a strong online presence. This will lay a solid foundation for your work.

-Be active on social media platforms, especially those relevant to your industry. This will help you stay up-to-date on the latest trends and show potential clients that you know what you’re doing.

-Constantly be learning and expanding your skillset. Social media is constantly changing, so you need to be able to change with it. Take online courses, read books and blog posts, and attend conferences to stay ahead of the curve.

 -Invest in yourself and your business. This means setting aside money for marketing and advertising, as well as taking care of your own professional development.


-Be organized and have a system for managing clients and projects. This will help you stay on top of things and keep your business running smoothly.

-And last but not least, always provide value to your clients. Whether you’re helping them grow their online presence or providing them with valuable content, make sure they’re getting something out of working with you.

Time to get started

Now that you know the basics, it’s time to put them into practice. Remember that success takes hard work, dedication, and commitment. Also, it’s not an overnight process. However, following the tips outlined in the article above will help you become a successful social media manager in no time.